Do Consumers Like Companies That Are Environmentally Friendly

Consumer Preferences for Environmental Friendliness 🌍

Based on a survey by Specright, the following insights are available regarding consumers' buying decisions based on an organisation's environmental friendliness:

Importance of Environmental Friendliness 🌏

71% of consumers plan to make more sustainable purchasing decisions in 2024 

74% of consumers are more likely to purchase from a company that is transparent about its sustainability practices and shares updates on progress toward sustainability goals frequently 

58% of consumers are willing to spend more money on products that are deemed sustainable or environmentally friendly 

82% of consumers are more likely to recycle products if companies include appropriate recycling instructions on the product or packaging 

71% of consumers are more likely to believe a company's sustainability claims if they are printed directly on the product or packaging.

Interested in getting your business closer to nature with our range of planet friendly projects while winning new customers? 💰

Talk to our community team at community@cloudforests.ie or visit our website at www.cloudforests.ie

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